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Italy: private label turnover distribution 2016-2020, by segment

This statistic illustrates the distribution of turnover generated by private label brands in Italy from 20016 to 2020, by segment. According to source, over the considered period most of the turnover of private label was generated by the selling of so called core products. The turnover share of the category of premium products is supposed to reach 22 percent by 2020.

Distribution of turnover generated by private label brands in Italy from 2016 to 2020*, by segment

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Release date

January 2018



Survey time period

2016 to 2020

Supplementary notes

*Data are estimated.

The Premium category refers to the highest priced products for the different industry categories, which are not considered to be easily substitutable by consumers; the First Price category groups together all products with the lowest price existing for each category.

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Statistics on "Food retail in Italy"

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