Smartphones unit sales in Brazil 2014-2020

In 2020, smartphone shipments in Brazil amounted to 46.18 million units. This represented an increase of 1.5 percent compared to the 45.5 million smartphones sold the previous year. However, 2020 sales stood 1.5 percent below the 46.9 million units recorded in 2015.

The Brazilian smartphone market

Despite the number of smartphone shipments fluctuating in the past few years, the number of Brazilians owning mobile devices has steadily increased. In 2021, 75.6 percent of the population used smartphones and by 2026, such share is forecast to peak at over 84 percent. Over 72 percent of the smartphones sold in the Latin American country in 2021 cost between 2,000 and 7,000 Brazilian reals. Indeed, few Brazilians were willing to spend more than 2,000 Brazilian reals on their smartphones.

Samsung and Motorola rule over Apple

Apple is not a major player in the Brazilian smartphone market. This role is played by Samsung and Motorola, which, in 2021, were the most important smartphone vendors in the country, accounting for a market share of 44.5 percent and 21.6 percent, respectively. By contrast, Apple ranked third, with around 14 percent of mobile devices operating on iOS.