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Instagram usage purposes in Denmark 2019

The most common purpose among Danes for using Instagram in 2019 was to keep in touch with friends and family, as well as for entertainment. In fact, 58 percent of the respondents to a survey reported to have used the social media platform for these two reasons. 42 percent used it to follow brands and companies.

Purposes of Instagram usage in Denmark in 2019

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Source

In cooperation with
AudienceProject
Release date

October 2019

Region

Denmark

Survey time period

Q3 2019

Number of respondents

1,500 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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Statistics on "Social media usage in the Nordics"

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