Number of monthly Facebook users in the Nordics 2018

Sweden had 7.3 million active monthly Facebook users in early 2018. This was more than fellow Nordic countries Denmark (4.1 million), Norway (3.7 million) and Finland (3.2 million). No data was provided for Iceland, however. Mobile use of the social network was popular that year, with 92 percent of the Facebook users in Norway accessing the platform via mobile phones in 2018. The Danes, who used mobile phones for Facebook were 88 percent.  

 Daily used social media apps

      The share of Nordic smartphone users who used social media apps on a daily basis, increased over the past years. While the percentage of individuals, using the Facebook app was 53 percent in 2016, it reached nearly 60 percent in 2018. Similarly, the figures for Messenger were 29 percent in 2016 and 41 percent in 2018.  

Who uses Facebook in the Nordic countries 

      Regarding gender of the Facebook users in the Nordics, in Norway and Sweden, the usage of the social media platform was distributed equally. In contrast, Danish and Finnish women seemed to be using Facebook slightly more than men. 51 percent of the Danish Facebook users were women in 2018.

Number of monthly Facebook users in the Nordic countries as of January 2018

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Sources

Release date

January 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

January 2018

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Statistics on "Facebook in the Nordic countries"

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