Most popular media pages on Facebook in Denmark 2020, by number of fans

The media company with the most fans on their Facebook page in Denmark, as of January 2020, was TV2 Nyhederne. The page had over 600 thousand fans. Second in the ranking was P3 – DR with nearly 570 thousand fans. Among the other most liked Facebook pages within the media category during the evaluated period were BT, DR Nyheder, Kinfolk, Ekstra Bladet and TV 2 ZULU – all of which with over 300 thousand people who liked them. The most liked Facebook page in the country, in general, was the page of the Danish singer and song-producer Benjamin Lasnier, with over 4.5 million people liking it. Second in the ranking was One Direction Denmark, and Mærsk Group ranked third.

 Why did Danes use Facebook? 

      86 percent of Danes interviewed in 2019 reported that keeping contact with friends and family was the most popular purpose of using Facebook. Roughly 43 percent of the respondents used it for entertainment and 27 percent used the platform for news that year.

 Engagement rates in Denmark

      Most of the Danes engaged in link posts on Facebook in 2017. Photo posts and video posts came second and third, while status posts ranked last that year. The engagement rates compared the number of people who interacted with a certain post to the total number of unique users to whom the post was served.

Most popular Facebook pages of media companies in Denmark as of January 2020, by number of fans

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Release date

January 2020



Survey time period

January 23, 2020

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Statistics on "Facebook in Denmark"

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