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UK holiday survey: booking accommodation direct through hotel website 2007-2017

Share of holidaymakers planning to book accommodation directly with hotelier from 2007 to 2017

by Jennifer Luty, last edited May 30, 2018
UK holiday survey: booking accommodation direct through hotel website 2007-2017 This statistic illustrates the share of UK holidaymakers that planned to book holiday accommodation direct with the hotelier in the United Kingdom, according to surveys conducted in 2007, 2012 and 2017. The results of the survey show an increasing trend in holidaymakers planning to book direct with hotels, rather than via an online travel agency or traditional travel agent; In 2017, 37 percent respondents of planned to book direct compared to 17 percent ten years ago.
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Share of holidaymakers planning to book accommodation directly with hotelier from 2007 to 2017

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Statistics on "Digital travel planning in the United Kingdom (UK)"
  • Online travel booking market
The most important statistics
  • Travel website usage
  • Travel booking methods
  • Travel planning: online resources
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