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Reasons for abandoning online travel bookings in the UK 2019

Hidden charges are one of the main reasons for UK consumers to abandon online bookings on travel websites. According to a survey from November 2019, 29 percent of respondents said that had abandoned a purchase on an online travel site due to hidden fees. Almost a quarter of the respondents said they found cheaper offers elsewere for the same product.

For which of the following reasons have you abandoned an online booking on a travel website?

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Source

Release date

February 2020

Region

United Kingdom

Survey time period

November 2019

Number of respondents

1,003 respondents

Special properties

adults who have been on holiday in the past year and use OTAs

Method of interview

Online interview

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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