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U.S. Millennial interest in purchasing products discovered via social media 2017

Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017

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Release date

May 2018


United States

Survey time period

August 2017

Number of respondents

1,000 respondents

Age group

18-34 years

Special properties

U.S. Millennial consumers

Supplementary notes

Question: "In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?"

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