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U.S. Millennial interest in purchasing products discovered via social media 2017
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Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
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About this statistic
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Datalabels
Share on Social Media
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- Release date
- May 2018
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-34 years
- Special properties
- U.S. Millennial consumers
- Supplementary notes
- Question: "In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?"
More information
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-34 years
- Special properties
- U.S. Millennial consumers
- Supplementary notes
- Question: "In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?"
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Statistics on "Social commerce"
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- Share of online consumers in the United States who have purchased products directly via social media as of May 2018U.S. social media purchase penetration 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017U.S. Millennial interest in purchasing products discovered via social media 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017Frequency of U.S. online purchase journey start via social media 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017U.S. social media content format purchase influence 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
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- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?U.S. consumer interest in purchasing products discovered via social media 2017
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?U.S. consumer influence factors to purchase a retail product via social media 2017
- Which of the following aspects of social media influence your online shopping behavior?Social media e-commerce influence 2015
- How often do consumers seek out visual content prior to purchase?U.S. visual content access prior to purchase 2016
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017Global beauty fans using social media as a beauty retail platform 2017
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- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
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- How often do consumers seek out visual content from other consumers prior to purchase?U.S. visual user-generated content access prior to purchase 2016
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by verticalInstagram: average branded IGC engagement rate 2017, by vertical
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)Instagram: number of followers of popular luxury brands 2018
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed fashion brands 2017
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed FMCG brands 2017
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed beauty brands 2017
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Statistics on the topic
Free statistics
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- What action did you take after discovering a product in a brand's social media post?
- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
- Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Share of online consumers who have forwarded a link to a brand or product video as of March 2013, by country
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by age
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by education
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by country
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013
- Share of online consumers who have forwarded a link to an article about a brand or product as of March 2013, by country
- Share of online consumers who have shared or forwarded online brand content as of March 2013
- How concerned are you about environmental issues?
Premium Statistics
- Leading social media platforms used by marketers worldwide as of January 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer?
- Which of the following aspects of social media influence your online shopping behavior?
- How often do consumers seek out visual content prior to purchase?
- How often do consumers seek out visual content from other consumers prior to purchase?
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)
- Distribution of posts on Instagram as of September 2018, by type
- Consumer spending on products seen advertised on social media sites in the United Kingdom (UK) as of May 2014
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by gender
- Average online order value influenced by selected social referrers in 2015 (in U.S. dollars)
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by income
- Share of online consumers who have forwarded a link to a brand or product website as of March 2013, by country
- E-commerce conversion rate of selected social referrers as of March 2014 (in U.S. dollars)
- Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency
- Advertising revenue generated by social networks in France from 2013 to 2015
- Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017
- How are you planning to interact with Super Bowl ads on social networks?
- Distribution of iOS mobile app advertisers on Tumblr worldwide as of December 2015, by category
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