This statistic presents the share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels. According to the August 2017 findings, 78 percent of respondents stated that they had discovered a retail product that was of interest to purchase via Facebook.
Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
Question: "In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?"
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Curalate, & Kleiner Perkins Caufield & Byers. (May 30, 2018). Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017 [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/868989/millennial-consumers-purchasing-interest-retail-products-discovery-social-media/
Curalate, und Kleiner Perkins Caufield & Byers. "Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017." Chart. May 30, 2018. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/868989/millennial-consumers-purchasing-interest-retail-products-discovery-social-media/
Curalate, Kleiner Perkins Caufield & Byers. (2018). Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017. Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/868989/millennial-consumers-purchasing-interest-retail-products-discovery-social-media/
Curalate, and Kleiner Perkins Caufield & Byers. "Share of Millennial Consumers in The United States Interested in Purchasing Retail Products Discovered via Selected Social Media Channels as of August 2017." Statista, Statista Inc., 30 May 2018, https://www.statista.com/statistics/868989/millennial-consumers-purchasing-interest-retail-products-discovery-social-media/
Curalate & Kleiner Perkins Caufield & Byers, Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017 Statista, https://www.statista.com/statistics/868989/millennial-consumers-purchasing-interest-retail-products-discovery-social-media/ (last visited May 24, 2022)
