This statistic presents the share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels. According to the August 2017 findings, 78 percent of respondents stated that they had discovered a retail product that was of interest to purchase via Facebook.
- Internet›
- Social Media & User-Generated Content›
U.S. Millennial interest in purchasing products discovered via social media 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
Exclusive Premium Statistic
This statistic presents the share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels. According to the August 2017 findings, 78 percent of respondents stated that they had discovered a retail product that was of interest to purchase via Facebook.
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels. According to the August 2017 findings, 78 percent of respondents stated that they had discovered a retail product that was of interest to purchase via Facebook.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-34 years
- Special properties
- U.S. Millennial consumers
- Supplementary notes
- Question: "In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?"
More information
- Region
- United States
- Survey time period
- August 2017
- Number of respondents
- 1,000 respondents
- Age group
- 18-34 years
- Special properties
- U.S. Millennial consumers
- Supplementary notes
- Question: "In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?"
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social commerce
- 74 page/s
- English
- pptx
- Detailed references
Everything On "Social commerce" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Social commerce"
- Influence
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018U.S. social media purchase penetration 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017U.S. Millennial interest in purchasing products discovered via social media 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017Frequency of U.S. online purchase journey start via social media 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017U.S. social media content format purchase influence 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)Global online shopping order value 2018, by traffic source
- User engagement
The most important statistics
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer? Appeal of tech capabilities offered by online retailers in the U.S. 2017, by age
- What action did you take after discovering a product in a brand's social media post?U.S. consumer actions after discovering a product in a brands social media post 2017
- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?U.S. consumer interest in purchasing products discovered via social media 2017
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?U.S. consumer influence factors to purchase a retail product via social media 2017
- Which of the following aspects of social media influence your online shopping behavior?Social media e-commerce influence 2015
- How often do consumers seek out visual content prior to purchase?U.S. visual content access prior to purchase 2016
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017Global beauty fans using social media as a beauty retail platform 2017
The most important statistics
- Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017U.S. Facebook brand discovery online purchase channels 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- How often do consumers seek out visual content from other consumers prior to purchase?U.S. visual user-generated content access prior to purchase 2016
The most important statistics
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by verticalInstagram: average branded IGC engagement rate 2017, by vertical
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)Instagram: number of followers of popular luxury brands 2018
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed fashion brands 2017
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed FMCG brands 2017
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)Instagram: most-followed beauty brands 2017
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017Instagram: monthly image posts by brands 2016-2017
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Spending on products seen advertised on social media in the UK 2014
- Influence of social media on U.S. consumer purchasing decisions 2018
- Online brand video sharing as of March 2013, by country
- Social media advertising targeting effectiveness as of April 2013, by gender
- Social commerce: average order value by referrer 2015
- Social media advertising targeting effectiveness as of April 2013, by income
- Social media advertising targeting effectiveness as of April 2013, by age
- Social media advertising targeting effectiveness as of April 2013, by education
- Social media advertising targeting effectiveness as of April 2013, by country
- Online brand website sharing as of March 2013, by country
- Social media advertising targeting effectiveness as of April 2013
- Online brand article sharing as of March 2013, by country
- Online brand content sharing as of March 2013
- Social commerce: conversion rate by referrer 2014
- Survey on social media ads leading to purchases in Norway 2017, by age and frequency
- Social network advertising revenue in France 2013-2015
- Malaysian social media users allowing brand logos on their posts 2017
- Social network interaction with Super Bowl ads by U.S. female internet users 2015
- iOS mobile app advertisers on Tumblr 2015, by category
- Public concern about the environment in the United Kingdom (UK) 2007-2012
Studies
- Social media advertising in the U.S. (DMO)
- Social media advertising in the Netherlands
- Social commerce
- Social media advertising in the United Kingdom
- Social commerce in the United Kingdom (UK)
- Social networking in Canada
- Pinterest
- Social Commerce Revisited 2018
- Brands on social media
- 2017 Curalate Consumer Survey
- Beauty content on social media
- Social media usage in the United States
- Social media and events
- Social media usage in India
- 2016 Social Commerce Survey
Statistics on the topic
Free statistics
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Social media content formats that influence internet users in the United States to purchase a product as of April 2017
- Average value of global online shopping orders as of 3rd quarter 2018, by traffic source (in U.S. dollars)
- What action did you take after discovering a product in a brand's social media post?
- In the last 3 months, have you discovered any retail products that you were interested in buying on any of the following social media channels?
- Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
- Share of beauty fans worldwide who use social media as a platform for beauty retail activities as of 3rd quarter 2017
- Channels and locations where internet users in the United States complete purchases from brands discovered on Facebook as of December 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading fashion brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading FMCG brands ranked by number of Instagram followers as of December 2017 (in millions)
- Leading beauty brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Share of online consumers who have forwarded a link to a brand or product video as of March 2013, by country
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by age
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by education
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by country
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013
- Share of online consumers who have forwarded a link to an article about a brand or product as of March 2013, by country
- Share of online consumers who have shared or forwarded online brand content as of March 2013
- How concerned are you about environmental issues?
Premium Statistics
- Leading social media platforms used by marketers worldwide as of January 2018
- Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017
- Frequency with which social media users in the United States make a purchase that begins on a social media platform as of August 2017
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer?
- Which of the following aspects of social media influence your online shopping behavior?
- How often do consumers seek out visual content prior to purchase?
- How often do consumers seek out visual content from other consumers prior to purchase?
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
- Leading luxury brands with the most followers on Instagram as of May 2018 (in millions)
- Distribution of posts on Instagram as of September 2018, by type
- Consumer spending on products seen advertised on social media sites in the United Kingdom (UK) as of May 2014
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by gender
- Average online order value influenced by selected social referrers in 2015 (in U.S. dollars)
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by income
- Share of online consumers who have forwarded a link to a brand or product website as of March 2013, by country
- E-commerce conversion rate of selected social referrers as of March 2014 (in U.S. dollars)
- Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency
- Advertising revenue generated by social networks in France from 2013 to 2015
- Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017
- How are you planning to interact with Super Bowl ads on social networks?
- Distribution of iOS mobile app advertisers on Tumblr worldwide as of December 2015, by category
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
New
New Dossier: Foreign conflicts of Saudi Arabia
The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.