Most influential beauty brands on media 2022

According to a report on beauty brands worldwide, Dior remained the most influential beauty brand globally in the first half of 2022. The "Media Impact Value"(MIV^®) of the French luxury fashion and beauty brand reached nearly 390 million U.S. dollars. L'Oreal Paris took the second spot, trailing with a 360 million U.S. dollar MIV^®.

Leading beauty brands worldwide in the first half of 2022, based on Media Impact Value* (in million U.S. dollars)

Characteristic	Value in million U.S. dollars
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Release date

October 2022

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Region

Worldwide

Survey time period

January 1 to June 30, 2022

Supplementary notes

* According to the source, Media Impact Value (MIV^®) Allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the point of view of the reader/viewer. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

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