During a survey among advertising and marketing professionals from Australia, Canada, Singapore, the United Kingdom, and the United States throughout September and October 2023, more than one-third (or 35 percent) of respondents said there was too much advertising on TV. Social media ranked second, mentioned by 31 percent of interviewees. Meanwhile, less than 20 percent of responding marketers cited podcasts and out-of-home (OOH) media.
Media with too much advertising according to marketers worldwide as of October 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (January 18, 2024). Media with too much advertising according to marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts. "Media with too much advertising according to marketers worldwide as of October 2023." Chart. January 18, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts. (2024). Media with too much advertising according to marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts. "Media with Too Much Advertising According to Marketers Worldwide as of October 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts, Media with too much advertising according to marketers worldwide as of October 2023 Statista, https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/ (last visited September 01, 2024)
Media with too much advertising according to marketers worldwide as of October 2023 [Graph], MarketingCharts, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/