South Korea: consumer satisfaction with cafe likeability by brand 2016

This statistic illustrates the consumer satisfaction with the service likeability of the major coffee franchises in South Korea as of June 2017, by brand. During the survey period, Starbucks was ranked first in terms of service likeability, with the satisfaction score of 3.71 on a five point Likert scale.

Consumer satisfaction with the service likeability of the major coffee franchises in South Korea as of June 2017, by brand

Characteristic	Satisfaction score on 0 to 5 scale
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Release date

August 2017

More information

Region

South Korea

Survey time period

June 9 to June 16, 2017

Number of respondents

1,000 adults*

Age group

19 years and older

Method of interview

Online survey

Supplementary notes

*Consumers of the major coffee franchises in South Korea who have used their services in the past three months.

Coffee franchise brand (number of respondents):
Starbucks (250)
Angel-in-us (120)
Ediya Coffee (180)
The Coffee Bean & Tea Leaf (120)
Tom N Toms (100)
A Twosome Place (130)
Hollys Coffee (100)

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