Time to purchase worldwide in 2017, by product value

This statistic shows the average amount of time between a consumer's intention to buy a product and the ultimate purchase of the product worldwide in 2017, by product value. In 2017, 36 percent of respondents said they generally bought an item valued below 100 U.S. dollars on the same day as their initial inclination to purchase.

Average time online consumers spend between intention and purchase worldwide in 2017, by product value

Same dayLess than 1 week1 to 2 weeks2 to 4 weeks1 to 3 monthsMore than 3 months
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Release date

January 2017



Survey time period


Number of respondents

18,430 respondents

Age group

15 to 70 years

Special properties

Consumers who made at least one online purchase in the previous 12 months and were withing top 65% of income earners

Method of interview

Online survey

Supplementary notes

Survey responses were collected from 51 countries.

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