Social media food behavior of young consumers in Europe in 2022

Published by
Nils-Gerrit Wunsch,
Oct 5, 2023
Millennials and Generation Z incorporate social media in their cooking and eating behavior. A widespread 2022 survey accross several European countries shows that more than half of European 13-39 year olds cooked meals that were trending on social media. In addition, nearly a third of respondents turned to social media for recipes.

Popular social media food activities of Millennials and Generation Z in Europe in 2022

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Release date

April 2022

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

February and March 2022

Number of respondents

1,300 respondents

Age group

13-39 years

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Statistics on " Social media usage in France "

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Overview

5

Benchmark

7

Demographics

4

Leading platforms

6

Usage behavior

6

Opinions

4

Marketing

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