Share of internet celebrities signing advertising contracts China 2013-2017

This statistic shows the share of internet celebrities in China who signed advertising contracts from 2013 to 2017. In 2017, over 57 percent of internet celebrities in China signed advertising contracts.

Share of internet celebrities in China who signed advertising contracts from 2013 to 2017

Share of internet celebrities
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Source

Release date

August 2018

Region

China

Survey time period

2013 to 2017

Number of respondents

500 internet celebrities

Special properties

Based on the survey conducted during June 2018

Method of interview

Online survey

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Statistics on "Advertising in Asia Pacific"

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