Julia Faria
Research lead covering advertising and marketing
Detailed statistics
U.S. measured media ad spend 2022, by category
Detailed statistics
Leading U.S. retailers 2022, by ad spend
Detailed statistics
United States: top 100 retailers 2023, by U.S. retail sales
United States: retail annual sales 2023, by store type
Annual retail sales in the United States in 2023, by store type (in billion U.S. dollars)
United States: total retail sales 2020-2026
Retail sales in the United States from 2020 to 2026 (in trillion U.S. dollars)
Quarterly U.S. e-commerce retail sales 2009-2024
Retail e-commerce sales in the United States from 1st quarter 2009 to 2nd quarter 2024 (in million U.S. dollars)
E-commerce as share of total retail sales in the U.S. 2019-2027
E-commerce as percentage of total retail sales in the United States from 2019 to 2027
Change in total and digital marketing spending in the U.S. 2023, by industry
Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry
Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
Marketing expenses as a percentage of companies' overall budgets according to CMOs in the United States as of August 2023, by industry
Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest growth in advertising spending in the United States in March 2022
Digital ad spend in the U.S. 2022, by industry
Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Distribution of digital advertising spending in the United States in 2022, by industry
Digital ad spend growth in the U.S. 2023, by industry
Change in digital advertising spending in the United States in 2023, by industry
Retail industry ad spend in the U.S. 2022-2023
Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)
Retail industry digital ad spend in the U.S. 2010-2025
Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)
Retail ad spend on TV in the U.S. 2019-2021
Retail advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)
Retail ad spend on newspapers in the U.S. 2019-2021
Retail advertising spending on newspapers in the United States from 2019 to 2021 (in million U.S. dollars)
Retail ad spend on radio in the U.S. 2019-2021
Retail advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)
Retail ad spend on OOH advertising in the U.S. 2019-2021
Retail advertising spending on out-of-home (OOH) advertising in the United States from 2019 to 2021 (in million U.S. dollars)
Leading U.S. retailers 2022, by ad spend
Leading retailers in the United States in 2022, by ad spend (in million U.S. dollars)
Amazon: ad spend in the U.S. 2012-2022
Amazon's advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
Target Corporation: ad spend in the U.S. 2009-2022
Target Corporation's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
Walmart: ad spend in the U.S. 2009-2022
Walmart's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
Macy's: ad spend in the U.S. 2009-2022
Macy's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
Digital retail media ad spend in the U.S. 2023-2027
Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)
Digital retail media ad spend growth in the U.S. 2020-2027
Change in digital retail media advertising spending in the United States from 2020 to 2027
Retail media share of digital ad spend in the U.S. 2021-2027
Share of retail media in digital advertising spending in the United States from 2021 to 2027
Leading retail media ad types in the U.S. 2023
Advertising types that captured consumers' attention on retail platforms in the United States as of March 2023
Reasons for working with retail media networks in the U.S. 2022
Reasons why advertisers invested in retail media networks (RMN) in the United States as of September 2023
Benefits of retail media networks in the U.S. 2022
Benefits of retail media networks according to retailers and brands in the United States as of August 2022
Top brand loyalty drivers among U.S. consumers 2022
Leading factors driving brand loyalty among consumers in the United States between October and November 2022
U.S. consumers intending to participate in loyalty programs 2022, by generation
Share of consumers intending to increase their participation in loyalty programs in the United States as of November 2022, by generation
Average memberships in loyalty programs in the U.S. 2022, by sector
Average loyalty program membership in the United States as of February 2022, by sector
Expected features of loyalty programs in the U.S. 2022, by sector
Leading features expected in loyalty or rewards programs according to consumers in the United States as of April 2022, by sector
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