Retail industry advertising in the U.S. - statistics & facts
Key insights
- Retail industry sales in the U.S.
- 4.86tr USD

Detailed statistics
United States: annual retail industry sales 2002-2022
- Leading U.S. retailer by retail sales
- Walmart

Detailed statistics
United States: top 100 retailers 2021, by U.S. retail sales
- Leading retail advertiser in the U.S.
- Amazon

Detailed statistics
Leading U.S. retailers 2021, by ad spend
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview - retail sector
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Overview - retail sector
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United States: retail annual sales 2022, by store type
United States: retail annual sales 2022, by store type
Annual retail sales in the United States in 2022, by store type (in billion U.S. dollars)
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Retail sales growth in the U.S. 2019-2023
Retail sales growth in the U.S. 2019-2023
Retail sales growth in the United States from 2019 to 2020, with a forecast up to 2023
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Quarterly U.S. e-commerce retail sales 2009-2022
Quarterly U.S. e-commerce retail sales 2009-2022
Retail e-commerce sales in the United States from 1st quarter 2009 to 4th quarter 2022 (in million U.S. dollars)
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E-commerce as share of total retail sales in the U.S. 2013-2025
E-commerce as share of total retail sales in the U.S. 2013-2025
E-commerce as percentage of total retail sales in the United States from 2013 to 2025
Retail advertising benchmarks
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- Premium Statistic Change in total and digital marketing spending in the U.S. 2023, by industry
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
- Premium Statistic Categories with the largest ad spend growth in the U.S. 2022
- Premium Statistic Leading TV advertising industries in the U.S. 2021, by ad spend
- Premium Statistic Leading radio advertiser industries in the U.S. 2022, by radio ad spending
- Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2022, by OOH ad spending
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
- Premium Statistic Change in local ad revenue U.S. 2021, by vertical
Retail advertising benchmarks
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Change in total and digital marketing spending in the U.S. 2023, by industry
Change in total and digital marketing spending in the U.S. 2023, by industry
Change in total and digital marketing spending according to CMOs in the United States as of February 2023, by industry
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Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
Marketing expenses as a percentage of companies' overall budgets according to CMOs in the United States as of February 2023, by industry
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Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest ad spend growth in the U.S. 2022
Categories with the largest growth in advertising spending in the United States in March 2022
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Leading TV advertising industries in the U.S. 2021, by ad spend
Leading TV advertising industries in the U.S. 2021, by ad spend
TV advertising spending in the United States in 2021, by parent industry category (in billion U.S. dollars)
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Leading radio advertiser industries in the U.S. 2022, by radio ad spending
Leading radio advertiser industries in the U.S. 2022, by radio ad spending
Leading radio advertiser industries in the United States in 2022, by radio ad spending (in million U.S. dollars)
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Leading out-of-home (OOH) advertising categories in the U.S. 2022, by OOH ad spending
Leading out-of-home (OOH) advertising categories in the U.S. 2022, by OOH ad spending
Leading out-of-home (OOH) advertising categories in the United States in 2022, by OOH ad spending (in million U.S. dollars)
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Digital ad spend in the U.S. 2022, by industry
Digital ad spend in the U.S. 2022, by industry
Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)
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Mobile ad spend in the U.S. 2021, by industry
Mobile ad spend in the U.S. 2021, by industry
Mobile advertising spending in the United States in 2021, by industry (in billion U.S. dollars)
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Change in local ad revenue U.S. 2021, by vertical
Change in local ad revenue U.S. 2021, by vertical
Local advertising revenue growth in the United States in 2021, by industry
Retail marketing and advertising
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- Premium Statistic Retail industry ad spend in the U.S. 2022-2023
- Basic Statistic Retail media advertising spending share in the U.S Q1 2021, by platform
- Premium Statistic Retail industry digital ad spend in the U.S. 2010-2023
- Premium Statistic Retail digital ad spend growth in the U.S. 2017-2021
- Premium Statistic Increase in ad spending on selected digital channels by U.S. retailers 2020
Retail marketing and advertising
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Retail industry ad spend in the U.S. 2022-2023
Retail industry ad spend in the U.S. 2022-2023
Retail industry advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)
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Basic Statistic
Retail media advertising spending share in the U.S Q1 2021, by platform
Retail media advertising spending share in the U.S Q1 2021, by platform
Distribution of retail media advertising spending in the United States in 1st quarter 2021, by platform
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Retail industry digital ad spend in the U.S. 2010-2023
Retail industry digital ad spend in the U.S. 2010-2023
Retail industry digital advertising spending in the United States from 2010 to 2023 (in billion U.S. dollars)
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Retail digital ad spend growth in the U.S. 2017-2021
Retail digital ad spend growth in the U.S. 2017-2021
Change in retail industry digital advertising spending in the United States from 2017 to 2021
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Increase in ad spending on selected digital channels by U.S. retailers 2020
Increase in ad spending on selected digital channels by U.S. retailers 2020
Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020
Retail media
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- Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
- Premium Statistic Digital retail media ad spend growth in the U.S. 2020-2025
- Basic Statistic Retail media advertising spending share in the U.S Q1 2021, by platform
- Premium Statistic Leading digital retail media ad formats in the U.S. 2021
- Premium Statistic Leading motivations of U.S. marketers to work with retail media networks 2021
Retail media
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Digital retail media ad spend in the U.S. 2023-2027
Digital retail media ad spend in the U.S. 2023-2027
Digital retail media advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)
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Digital retail media ad spend growth in the U.S. 2020-2025
Digital retail media ad spend growth in the U.S. 2020-2025
Change in digital retail media advertising spending in the United States from 2020 to 2025
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Basic Statistic
Retail media advertising spending share in the U.S Q1 2021, by platform
Retail media advertising spending share in the U.S Q1 2021, by platform
Distribution of retail media advertising spending in the United States in 1st quarter 2021, by platform
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Leading digital retail media ad formats in the U.S. 2021
Leading digital retail media ad formats in the U.S. 2021
Ad formats that consumer goods advertisers from the United States bought via retail media networks as of November 2021
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Leading motivations of U.S. marketers to work with retail media networks 2021
Leading motivations of U.S. marketers to work with retail media networks 2021
Leading motivations of marketers to work with retail media networks in the United States as of September 2021
Leading advertisers
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Leading advertisers
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Leading U.S. retailers 2021, by ad spend
Leading U.S. retailers 2021, by ad spend
Leading retailers in the United States in 2021, by ad spend (in million U.S. dollars)
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Amazon: ad spend in the U.S. 2012-2021
Amazon: ad spend in the U.S. 2012-2021
Amazon's advertising spending in the United States from 2012 to 2021 (in billion U.S. dollars)
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Target Corporation: ad spend in the U.S. 2009-2021
Target Corporation: ad spend in the U.S. 2009-2021
Target Corporation's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)
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Walmart: ad spend in the U.S. 2009-2021
Walmart: ad spend in the U.S. 2009-2021
Walmart's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)
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Macy's: ad spend in the U.S. 2009-2021
Macy's: ad spend in the U.S. 2009-2021
Macy's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)
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