Leading sports engaged with by sponsors in German-speaking countries 2017

Published by Statista Research Department, Dec 9, 2022
The statistic displays the results of a survey on the share of sport sponsoring agencies in Austria, Germany and Switzerland in 2017, by which type of sports they work with. During the survey period from October to November 2017, it was found that football was, with 63 percent, by far the most popular sport for sponsoring agencies to work with.

Share of sport sponsoring agencies in Austria, Germany and Switzerland in 2017, by sport engaged

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Source

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Release date

February 2018

Region

Austria, Germany, Switzerland

Survey time period

October to November 2017

Number of respondents

217 respondents

Special properties

Sponsoring organisations & companies

Method of interview

Computer-assisted web interviews (CAWI)

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Sports sponsorshipSporting goods industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)
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