Market share of certified instant coffee in supermarkets in Belgium 2016, by chain

Share of instant coffee with a sustainable label in supermarkets in Belgium in 2016, by chain*

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Release date

April 2016



Survey time period

December 21, 2015 to January 29, 2016

Number of respondents

56 respondents

Special properties

56 retail outlets from 11 supermarket chains. Supermarket chain managers were asked to identify their biggest and most representative retail outlets, geographically located anywhere in Belgium.

Supplementary notes

* Concerning jars ranging from 50g to 400g, and also sachets of instant coffee. Furthermore, the term sustainable labels are concerning organic, Fairtrade, UTZ certified and Rainforest Alliance labels.

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