According to Belgian consumer reviews, Colruyt was a stronger supermarket brand in 2020 than discounters Lidl or Aldi. This based on results from a consumer survey that looked at the combined brand strength, a rating that was based on several features like quality, price, the use of promotions, brand familiarity and brand reputation. Delhaize and Albert Heijn completed the top three with 53 and 44 points, respectively. German giants Lidl and Aldi followed closely in fourth and fifth.
Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100
Consumers in Belgium, both customers as well as non-customers of the mentioned supermarkets
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. Additionally, the source does not specify the date of the survey, the age of the respondents or the type of survey conducted.
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Distrifood . (June 12, 2020). Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100 [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood . "Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100." Chart. June 12, 2020. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood . (2020). Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100. Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood . "Most Valuable Supermarket Brands in Belgium in 2020, According to Consumer Ratings on a Scale from 1 to 100." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood , Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100 Statista, https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/ (last visited May 29, 2022)
