According to Belgian consumer reviews, Colruyt was a stronger supermarket brand in 2020 than discounters Lidl or Aldi. This based on results from a consumer survey that looked at the combined brand strength, a rating that was based on several features like quality, price, the use of promotions, brand familiarity and brand reputation. Delhaize and Albert Heijn completed the top three with 53 and 44 points, respectively. German giants Lidl and Aldi followed closely in fourth and fifth.
Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100
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Distrifood . (June 12, 2020). Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100 [Graph]. In Statista. Retrieved January 23, 2021, from https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood . "Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100." Chart. June 12, 2020. Statista. Accessed January 23, 2021. https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood . (2020). Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100. Statista. Statista Inc.. Accessed: January 23, 2021. https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood . "Most Valuable Supermarket Brands in Belgium in 2020, According to Consumer Ratings on a Scale from 1 to 100." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/
Distrifood , Most valuable supermarket brands in Belgium in 2020, according to consumer ratings on a scale from 1 to 100 Statista, https://www.statista.com/statistics/1130432/consumer-ratings-of-supermarket-brands-in-belgium/ (last visited January 23, 2021)