During a 2018 survey, six percent of respondents from Brazil stated they used a fitness band, down from seven percent a year earlier. In Latin America, wearable devices made only 0.6 percent of consumer device sales.
Penetration rate of fitness bands in Brazil from 2015 to 2018
Characteristic
Share of respondents
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This question was phrased by the source as follows: "Which of these devices or equipment do you own or have used recently?" The source doe snot provide information about the age of survey respondents or the exact date of survey. Figure for 2015 comes from an earlier report.
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Deloitte. (October 22, 2018). Penetration rate of fitness bands in Brazil from 2015 to 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/895539/brazil-use-rate-fitness-bands/
Deloitte. "Penetration rate of fitness bands in Brazil from 2015 to 2018." Chart. October 22, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/895539/brazil-use-rate-fitness-bands/
Deloitte. (2018). Penetration rate of fitness bands in Brazil from 2015 to 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/895539/brazil-use-rate-fitness-bands/
Deloitte. "Penetration Rate of Fitness Bands in Brazil from 2015 to 2018." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/895539/brazil-use-rate-fitness-bands/
Deloitte, Penetration rate of fitness bands in Brazil from 2015 to 2018 Statista, https://www.statista.com/statistics/895539/brazil-use-rate-fitness-bands/ (last visited July 27, 2024)
Penetration rate of fitness bands in Brazil from 2015 to 2018 [Graph], Deloitte, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/895539/brazil-use-rate-fitness-bands/