Air travel segment share of voice leaders U.S. 2019

This statistic presents the share of voice among leading air travel websites in the United States from April to June 2018. According to Pi Datametrics, the leading air travel website with highest share of voice was Kayak, which had a value of 23.3 percent. Coming in second was Expedia, which had a share of voice value of 17.6 percent.

Share of voice among leading air travel websites in the United States from April to June 2018

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Source

Release date

August 2018

Region

United States

Survey time period

April 1 to June 30, 2018

Special properties

across Google US

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given online travel search and booking retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 1,026 of the most commercially valuable terms, and categories consisted of the following two options, domestic and international.

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