Most popular subscription service categories in the U.S. 2018

Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category

Most popular subscription service categories in the U.S. 2018 This statistic presents the most popular subscription service categories according to paid subscription subscribers in the United States as of June 2018. According to the findings, 71 percent of respondents stated that they are currently a paying subscriber of video subscription services. Additionally, 29 percent of respondents stated similarly for the category of music subscription services. News and grocery subscription service were ranked last in terms of paying user reach.
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Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category

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Currently a paying subscriberCurrently on a free trialCurrently researchingNot considering at all
Video71%10%13%6%
Music29%27%25%19%
Computer software24%13%23%40%
Fashion/beauty/personal/grooming18%8%29%46%
Gaming13%11%26%51%
Grocery10%9%31%50%
News9%9%21%62%
Other12%8%30%51%
Currently a paying subscriberCurrently on a free trialCurrently researchingNot considering at all
Video71%10%13%6%
Music29%27%25%19%
Computer software24%13%23%40%
Fashion/beauty/personal/grooming18%8%29%46%
Gaming13%11%26%51%
Grocery10%9%31%50%
News9%9%21%62%
Other12%8%30%51%
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This statistic presents the most popular subscription service categories according to paid subscription subscribers in the United States as of June 2018. According to the findings, 71 percent of respondents stated that they are currently a paying subscriber of video subscription services. Additionally, 29 percent of respondents stated similarly for the category of music subscription services. News and grocery subscription service were ranked last in terms of paying user reach.
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