Top U.S. subscription service categories 2018 l Statistic

This statistic presents the most popular subscription service categories according to paid subscription subscribers in the United States as of June 2018. According to the findings, 71 percent of respondents stated that they are currently a paying subscriber of video subscription services. Additionally, 29 percent of respondents stated similarly for the category of music subscription services. News and grocery subscription service were ranked last in terms of paying user reach.

Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category

Characteristic	Currently a paying subscriber	Currently on a free trial	Currently researching	Not considering at all
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Release date

July 2018

More information

Region

United States

Survey time period

June 2018

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

paid subscription service subscribers

Supplementary notes

Figures may not add up to 100 percent due to rounding.
Subscription services defined as previously pay-per product/service companies that now charge customers a subscription price to have recurring access to their products or services.

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