Most popular subscription service categories in the U.S. 2018

This statistic presents the most popular subscription service categories according to paid subscription subscribers in the United States as of June 2018. According to the findings, 71 percent of respondents stated that they are currently a paying subscriber of video subscription services. Additionally, 29 percent of respondents stated similarly for the category of music subscription services. News and grocery subscription service were ranked last in terms of paying user reach.

Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2018


United States

Survey time period

June 2018

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

paid subscription service subscribers

Supplementary notes

Figures may not add up to 100 percent due to rounding.
Subscription services defined as previously pay-per product/service companies that now charge customers a subscription price to have recurring access to their products or services.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online meal kit delivery services in the U.S."

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.