Cross-channel purchasing frequency by U.S. omnichannel shoppers 2017

Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017

Cross-channel purchasing frequency by U.S. omnichannel shoppers 2017 This statistic presents the frequency of cross channel purchasing by omnichannel shoppers in the United States in 2017. According to the findings, 24 percent of respondents stated that they regularly browsed products online and later purchased them in a retail store in person. A further 66 percent of respondents stated doing so occasionally.
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Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017

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RegularlyOn occasion
Browse products online and then purchase them in a retail store24%66%
Order goods online and pick them up in a retail store17%61%
Make purchases on my phone from within a retail store on another retailer's site (Amazon, etc.)16%38%
Make purchases online after seeing the product at a retail store15%74%
Make purchases on my phone from within a retail store from that retailer's website10%39%
RegularlyOn occasion
Browse products online and then purchase them in a retail store24%66%
Order goods online and pick them up in a retail store17%61%
Make purchases on my phone from within a retail store on another retailer's site (Amazon, etc.)16%38%
Make purchases online after seeing the product at a retail store15%74%
Make purchases on my phone from within a retail store from that retailer's website10%39%
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This statistic presents the frequency of cross channel purchasing by omnichannel shoppers in the United States in 2017. According to the findings, 24 percent of respondents stated that they regularly browsed products online and later purchased them in a retail store in person. A further 66 percent of respondents stated doing so occasionally.
Show more
Release date
October 2017
Region
United States
Survey time period
2017
Number of respondents
2,435 respondents
Special properties
omnichannel shoppers
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