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D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowThis statistic presents the household penetration rate of leading home care brands in Germany in 2023. That year, Lenor and Tempo were the home care brands with the highest penetration rate in Germany, with about 30 percent of households purchasing them. Frosch ranked in third place, with a penetration rate of 29 percent.
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Overview
Surface cleaners
Fabric cleaners
Dish cleaners
Consumer behaviour
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.