This statistic shows the most valued loyalty program rewards according to Millennials and Baby Boomers worldwide in 2016. In 2016, 15 percent of Millennial respondents indicated that they most valued high priority service as a reward, compared to just six percent of Baby Boomer respondents.
Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016*
Characteristic
Millennials
Baby Boomers
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*All respondents who are members of retail loyalty programs .
Multiple responses were possible as respondents were asked to indicate their top three rewards.
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Nielsen. (November 30, 2016). Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016* [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/
Nielsen. "Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016*." Chart. November 30, 2016. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/
Nielsen. (2016). Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016*. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/
Nielsen. "Most Valued Loyalty Program Rewards among Millennials and Baby Boomers Worldwide in 2016*." Statista, Statista Inc., 30 Nov 2016, https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/
Nielsen, Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016* Statista, https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/ (last visited July 27, 2024)
Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016* [Graph], Nielsen, November 30, 2016. [Online]. Available: https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/