Top loyalty program features among Millennials and Baby Boomers worldwide in 2016

Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016*

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Release date

November 2016

Region

Worldwide

Survey time period

Q1 2016

Special properties

Millennials and Baby Boomers

Method of interview

Online survey

Supplementary notes

*All respondents who are members of retail loyalty programs.

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