This statistic shows the most valued loyalty program features according to Millennials and Baby Boomers worldwide in 2016. In 2016, 69 percent of Millennial respondents indicated that they most valued personalized product or service recommendations compared with just 45 percent of Baby Boomer respondents.
Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016*
Characteristic
Millennials
Baby Boomers
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Nielsen. (November 30, 2016). Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016* [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/907748/top-loyalty-program-features-among-millennials-and-boomers-worldwide/
Nielsen. "Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016*." Chart. November 30, 2016. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/907748/top-loyalty-program-features-among-millennials-and-boomers-worldwide/
Nielsen. (2016). Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016*. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/907748/top-loyalty-program-features-among-millennials-and-boomers-worldwide/
Nielsen. "Most Valued Loyalty Program Features among Millennials and Baby Boomers Worldwide in 2016*." Statista, Statista Inc., 30 Nov 2016, https://www.statista.com/statistics/907748/top-loyalty-program-features-among-millennials-and-boomers-worldwide/
Nielsen, Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016* Statista, https://www.statista.com/statistics/907748/top-loyalty-program-features-among-millennials-and-boomers-worldwide/ (last visited July 27, 2024)
Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016* [Graph], Nielsen, November 30, 2016. [Online]. Available: https://www.statista.com/statistics/907748/top-loyalty-program-features-among-millennials-and-boomers-worldwide/