Average time from global shopping apps install to purchase 2018, by type

Published by
Stephanie Chevalier,
Feb 16, 2023
This statistic presents the average time for mobile shopping app install to purchase as of April 2018, sorted by app type. According to the findings, the average time for a user to install a brand app and then use it for a purchase was 12 days. Marketplace apps had the shortest install-to-purchase duration with 8.5 days between the two events.

Average time of mobile shopping app install to purchase worldwide as of April 2018, by type (in days)

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Release date

June 2018

Region

Worldwide

Survey time period

April 1, 2017 to April 1, 2018

Special properties

Liftoff internal data

Supplementary notes

*Data spans across 58.1 billion impressions, 10.2 million installs, and 1.8 million first registrations and purchases.

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