E-commerce purchase channels of health and beauty products in Netherlands 2018-2019

Health and beauty products, normally associated to drugstores in the Netherlands, were increasingly bought online 2019. In February 2019, one out of four Dutch online shoppers indicated they would purchase health and beauty products directly from the online shop of a retailer. This was, however, less than in the previous year. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately 260 million in 2019.

Leading purchase channels for buying health and beauty products online in the Netherlands as of 2018

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Sources

Release date

June 2019

Region

Netherlands

Survey time period

January, 2019 to February, 2019

Number of respondents

n 2018 = 1,500; n 2019 = 2,008

Special properties

consumers from the Netherlands who have shopped online at least once in the past month

Method of interview

Online interview

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Cosmetics and body care industry in the Netherlands"

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