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Amazon Prime Day marketplace sales share worldwide 2015-2020

In 2019, third-party vendors accounted for approximately 35 percent of Amazon Prime Day sales, down from 48 percent in 2015. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.

Percentage of global Amazon Prime Day sales from marketplace sellers from 2015 to 2020

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Sources

Release date

October 2020

Region

Worldwide

Survey time period

2015 to 2020

Special properties

all values are estimates

Supplementary notes

Prime Day was first launched in 2015. 2016 Prime Day was lasted only 24 hours and included less countries than the 2020 Prime Day, which included 18 counties and lasted 48 hours.
Sales include sales of marketplace merchants' inventory.

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