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Percentage of global Amazon Prime Day sales from marketplace sellers from 2015 to 2018

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Amazon Prime Day marketplace sales share worldwide 2015-2018 This statistic gives information on the percentage of global Amazon Prime Day sales from marketplace sellers. In 2018, third-party vendors accounted for 38 percent of Amazon Prime Day sales, down from 48 percent in 2015. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.
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Description Source More information
This statistic gives information on the percentage of global Amazon Prime Day sales from marketplace sellers. In 2018, third-party vendors accounted for 38 percent of Amazon Prime Day sales, down from 48 percent in 2015. Prime Day was created in 2015 to celebrate Amazon's 20th birthday, and shoppers need to be members of Amazon Prime to take advantage of the sales.
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Release date
August 2018
Region
Worldwide
Survey time period
July 11, 2015 to 2018
Special properties
all values are estimates
Supplementary notes
Prime Day was first launched in 2015. 2016 Prime Day was lasted only 24 hours and included less countries than the 2018 Prime Day, which included 17 counties and lasted 36 hours.
Sales include sales of marketplace merchants' inventory.

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