Approximately 64 percent of Mexican internet users surveyed in 2019 said websites of multi-brand stores were the most relevant source of information when looking to purchase fashion items online. Meanwhile, 57 percent stated that department stores' websites were their main information source before buying fashion on the internet.
Leading sources of information when buying fashion online in Mexico as of October 2019
among internet users that purchased fashion items online within the last six months
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The source does not provide the exact date of survey or number of respondents for that particular question. The study had a total of 2,536 respondents.
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Elogia. (October 15, 2019). Leading sources of information when buying fashion online in Mexico as of October 2019 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1129350/mexico-sources-information-fashion-purchases-online/
Elogia. "Leading sources of information when buying fashion online in Mexico as of October 2019." Chart. October 15, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1129350/mexico-sources-information-fashion-purchases-online/
Elogia. (2019). Leading sources of information when buying fashion online in Mexico as of October 2019. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1129350/mexico-sources-information-fashion-purchases-online/
Elogia. "Leading Sources of Information When Buying Fashion Online in Mexico as of October 2019." Statista, Statista Inc., 15 Oct 2019, https://www.statista.com/statistics/1129350/mexico-sources-information-fashion-purchases-online/
Elogia, Leading sources of information when buying fashion online in Mexico as of October 2019 Statista, https://www.statista.com/statistics/1129350/mexico-sources-information-fashion-purchases-online/ (last visited July 27, 2024)
Leading sources of information when buying fashion online in Mexico as of October 2019 [Graph], Elogia, October 15, 2019. [Online]. Available: https://www.statista.com/statistics/1129350/mexico-sources-information-fashion-purchases-online/
