According to a 2022 survey conducted among small and medium-sized businesses selling on Amazon, Home and Kitchen was the most popular category among small sellers on Amazon's online marketplace, with over a third (35 percent) of respondents saying they had such products listed there for sale. In addition, 26 percent of the sellers surveyed reported selling products in the Beauty and Personal Care category.
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2022
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Other statistics that may interest you SME e-commerce
Overview
4
- Premium Statistic Share of SMEs that have a website worldwide 2021, by country
- Premium Statistic Share of enterprises making e‑commerce sales worldwide 2021, by country
- Premium Statistic Share of SMEs making e‑commerce sales worldwide 2021, by country
- Premium Statistic Preference for local and small traders' own e-commerce websites 2021
United States
6
- Premium Statistic Share of SMEs in the U.S. prioritizing digital services 2022, by region
- Premium Statistic Small businesses' opinions about Amazon Marketplace in the U.S. 2022
- Premium Statistic Areas of intended investment among small U.S. business owners 2022
- Premium Statistic B2B SMEs buying and selling online in the U.S. 2019-2021, by sector
- Premium Statistic Wholesale trade small businesses planning to sell online in the U.S. 2021
- Premium Statistic Products consumers plan to buy on Small Business Saturday in the U.S. 2022, by gender
European Union
6
- Basic Statistic Share of SMEs that have a website in the European Union 2012-2021
- Basic Statistic Share of SMEs that make B2C e-commerce sales via a website in the EU 2013-2021
- Basic Statistic Share of SMEs selling B2C on a website in the EU 2021, by country
- Basic Statistic Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2013-2021
- Basic Statistic Share of SMEs selling B2B & B2G on a website in the EU 2021, by country
- Basic Statistic E-commerce share in SMEs revenue in the EU 2020, by country
Platforms
8
- Premium Statistic Amazon Prime Day sales by SMBs worldwide 2018-2022
- Premium Statistic Main Amazon product categories for small and medium-sized business (SMB) sellers 2022
- Premium Statistic Amazon seller usage of other marketplaces in EMEA 2021-2022
- Basic Statistic eBay: sellers with the most feedback worldwide 2023
- Premium Statistic Etsy: number of active sellers 2012-2022
- Premium Statistic Etsy: sellers with highest sales volume worldwide 2023
- Premium Statistic Preferred online marketplaces of U.S. sellers 2021
- Premium Statistic GMV generated by Chinese sellers on major third-party cross-border websites 2017-2026
Order fulfillment & fraud management
8
- Premium Statistic E-commerce order rejection rate 2021, by business size & market type
- Premium Statistic Share of e-commerce orders with chargebacks 2021, by business size
- Premium Statistic Number of payment methods accepted/added by online merchants 2021, by size
- Premium Statistic Number of payment partners used by online merchants 2021, by size
- Premium Statistic Share of e-commerce revenue used to manage payment fraud 2022, by size
- Premium Statistic Share of fraudulent e-commerce orders 2021, by business size & market type
- Premium Statistic Manual order review in e-commerce fraud management 2021, by firm size
- Premium Statistic Increase in fraud attempts to e-merchants due to the pandemic 2021, by size
Further related statistics
15
- Amazon revenue share of Amazon sellers 2018
- Amazon seller annual revenue 2018
- Amazon seller business size 2018, by employees
- Channels U.S. brands sell on alongside Amazon 2022
- U.S. brands who want to expand 3P selling on the Amazon marketplace 2019-2022
- Share of U.S. brands' e-commerce sales from Amazon 2019
- Fulfillment by Amazon usage among top sellers worldwide 2017-2018
- Amazon Marketplace sellers offering Prime products 2015-2018
- Share of online businesses selling internationally 2018, by country
- International marketing methods of online businesses worldwide 2018
- Factors inhibiting internationalization according to global online businesses 2018
- Distribution of e-commerce marketing & advertising in Italy 2023, by category
- Factors facilitating internationalization according to global online businesses 2018
- Italy: important factors influencing purchase decisions 2017, by gender
- Italy: important factors influencing purchase decisions 2017, by age group
Further Content: You might find this interesting as well
Statistics
- Amazon revenue share of Amazon sellers 2018
- Amazon seller annual revenue 2018
- Amazon seller business size 2018, by employees
- Channels U.S. brands sell on alongside Amazon 2022
- U.S. brands who want to expand 3P selling on the Amazon marketplace 2019-2022
- Share of U.S. brands' e-commerce sales from Amazon 2019
- Fulfillment by Amazon usage among top sellers worldwide 2017-2018
- Amazon Marketplace sellers offering Prime products 2015-2018
- Share of online businesses selling internationally 2018, by country
- International marketing methods of online businesses worldwide 2018
- Factors inhibiting internationalization according to global online businesses 2018
- Distribution of e-commerce marketing & advertising in Italy 2023, by category
- Factors facilitating internationalization according to global online businesses 2018
- Italy: important factors influencing purchase decisions 2017, by gender
- Italy: important factors influencing purchase decisions 2017, by age group
Jungle Scout. (June 28, 2023). Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2022 [Graph]. In Statista. Retrieved September 24, 2023, from https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. "Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2022." Chart. June 28, 2023. Statista. Accessed September 24, 2023. https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. (2023). Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2022. Statista. Statista Inc.. Accessed: September 24, 2023. https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout. "Leading Product Categories for Small and Medium-sized Business (Smb) Sellers on Amazon 2022." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/
Jungle Scout, Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2022 Statista, https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/ (last visited September 24, 2023)
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2022 [Graph], Jungle Scout, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/886966/main-product-categories-of-amazon-marketplace-sellers/