Main Amazon product categories for small and medium-sized business (SMB) sellers 2022

Published by Daniela Coppola, Aug 29, 2023
According to a 2022 survey conducted among small and medium-sized businesses selling on Amazon, Home and Kitchen was the most popular category among small sellers on Amazon's online marketplace, with over a third (35 percent) of respondents saying they had such products listed there for sale. In addition, 26 percent of the sellers surveyed reported selling products in the Beauty and Personal Care category.

Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2022

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Release date

June 2023

Region

Worldwide

Survey time period

December 1, 2022 to January 3, 2023

Number of respondents

2,000 Amazon sellers*

Age group

18 years and older

Special properties

Multiple answers possible

Supplementary notes

* Respondents from 78 countries, on all 20 Amazon marketplaces.

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