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Amazon sellers leading categories 2020

Published by Daniela Coppola, Mar 17, 2022
According to a 2020 survey carried out in 70 countries, Home and Kitchen was the most popular category among sellers on Amazon's online marketplace, with around 40 percent of respondents saying they had such products listed there for sale. In addition, 21 percent of the sellers surveyed reported selling products in the Sports and Outdoors category. That year, 1.3 million new sellers joined Amazon's marketplaces, of which nearly 14 percent registered on Amazon.com.

Main product categories of Amazon marketplace sellers in 2020

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Release date

June 2021

Region

Worldwide

Survey time period

December 1 to 28, 2020

Number of respondents

4,864 respondents

Age group

18 years and older

Special properties

Multiple answers possible

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