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Market share of mobile vendors Thailand 2020

In 2020, Apple had a 25.71 percent share of the mobile vendor market in Thailand, while Asus had a 0.69 percent share of this market. The major players in Thailand’s mobile phone industry has also expanded to include different brands throughout the years.

Functionality of a smartphone

  For Apple phones, its many qualities make it a preferred brand among Thai users. The Apple iOS on iPhones and other devices is known for its stability compared to other operating systems. Furthermore, its user interface is said to be uncomplicated for users of all ages. However, despite Apple’s praised functionality, the Android operating system has maintained a majority share of the leading smartphone operating system in recent years in Thailand. This is because many mobile phone brands implement the Android operating system. Moreover, there is a large selection of Android phones with a wide price range, making it accessible to consumers of all income levels.

The rise of Chinese brands

  In recent years, smartphones from China have become heavy hitters in Thailand’s mobile phone industry alongside Samsung from Korea and Apple from the U.S. Brands like Realme and VIVO have shown substantial year-on-year growth in Thailand compared to its competitors. Other brands such as Huawei, Oppo and Xiaomi are also prevalent in the smartphone industry, with Oppo having the highest share of smartphone shipments in Thailand in the previous year.

Market share of leading mobile vendors in Thailand in 2020

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Release date

May 2020



Survey time period


Supplementary notes

Leading ten mobile vendors taken from a list of 34.

The source did not specify an exact release date. The release date is the date of content access.

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Statistics on "Smartphone market in Thailand"

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