Preferred advisors when buying supermarket products in the Netherlands 2018

The statistic displays the results of a survey regarding preferred advisors when buying supermarket goods in the Netherlands in 2018. The survey results show that as of 2018, consumers surveyed in the Netherlands preferred to consult sales staff when purchasing goods from a supermarket. Roughly 50 percent of the respondents thought that supermarket staff gave the best advice, while close to 20 percent preferred to listen to friends, acquaintances or family when purchasing items from a supermarket.

Who gives you the best advice when you purchase supermarket products?*

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Release date

September 2018



Survey time period

June, 2018

Number of respondents

1,881 respondents

Special properties


Supplementary notes

*This question was phrased by the source as follows: "Wie kan jou het beste advies geven wanneer je iets koopt?" (English: Who gives you the best advice when making a purchase?)

The source does not provide information regarding multiple answering options.

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Statistics on "Retail trade in the United Kingdom (UK)"

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