Black Friday purchases in the Netherlands 2018

This statistic displays the results of an internet poll regarding Black Friday purchases in the Netherlands in 2018. In response to the survey question "Have you made any Black Friday purchases?", nearly 38 percent of the respondents stated that they did not buy anything, as Black Friday deals do not interest them. On the other hand, around 17 percent of the participants answered that they bought multiple products.

Have you made any Black Friday purchases?*

Share of respondents
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Release date

November 2018



Survey time period

November 24, 2018 to November 29, 2018

Number of respondents

2,305 respondents

Method of interview

Online Access Panel

Supplementary notes

* This question was phrased by the source as follows: "Maar heeft die gekte jou ook kunnen verleiden tot een aankoop?" (English: But has all this madness succeeded in seducing you to make a purchase?)

The source adds the following information: "Deals that were revealed before Friday or were valid for the entire weekend also count".

Missing percentage points to 100 percent are due to rounding.

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Statistics on "Black Friday in the Netherlands"

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