Online fashion market share in the Netherlands 2018

This statistic shows the market share of online fashion in the Netherlands as of December 2018. The source uses its own methodology to calculate the online market share, the so-called "theoretical market share" (in Dutch: theoretisch marktaandeel), in response to numbers reported by the Dutch e-commerce association Thuiswinkel.org. During the survey, Dutch households indicated that 64 percent of them bought clothing online. On average, this 64 percent spent 43 percent of their total budget online. That (64 times 0.43) would lead to a theoretical market share of approximately 28 percent, which was the highest of all product segments in the Netherlands.

Market share of online fashion in the Netherlands as of December 2018

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Source

Release date

December 2018

Region

Netherlands

Survey time period

Autumn (in Dutch: najaar) 2018; the source states it put extra attention to surveying household with an ethnic background as well as elderly people

Number of respondents

4,000 respondents

Special properties

households

Method of interview

Telephone interviews and online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Online fashion in the Netherlands"

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