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Asus's share in the Taiwan smartphone market 2017-2020

The monthly share of Asus smartphones pervading the Taiwan market has been on the decline since having peaked in January 2018. Post a drastic drop towards the end of 2018, the technological giant’s share in Taiwan’s smartphone market has resurged to around 5.54 percent as of August 2020.

Regional context

In terms of market share, Asus ranked sixth amongst the leading smartphone manufacturers within its home country, Taiwan, at the beginning of 2020. Its sales share as of January 2020 was at 2.7 percent which was a mere fraction of the sales of brands such as Apple, Samsung and even OPPO. Moreover, by the fourth quarter of 2018, Asus’ global sales share from mobile phones dropped from 16 percent to a negligible figure.

Asustek Computer Inc.

Established in Taipei in 1989, Asustek Computer Inc. was among the ten most valuable technology corporations and was worth 210 billion New Taiwan dollars as of December 2017. The company is world-renowned primarily for the production of personal computers and motherboards. Of the global revenue generated by the company in 2018, the largest share came from sales in Singapore and China.

Monthly share of Asus in the smartphone market in Taiwan from December 2017 to August 2020

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Release date

September 2020



Survey time period

December 2017 to August 2020

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