Italy: opinion on clothing purchase and environmental pollution 2018

This graph shows the results of a survey asking about how probably it was that consumers stopped buying clothing from a brand whose manufacturing processes were associated with environmental pollution, in Italy in 2018. According to data, 35 percent of respondents declared that it was fairly likely that they put off shopping at a clothing brand that was related with negative environmental record and impact. However, the second largest group of Italian consumers stated that it was very likely that they gave up buying clothes from brands engaging in manufacturing processes that harm the environment.

If a clothing brand you currently buy from was associated with environmental pollution in its manufacturing processes, would it put you off buying clothing from that brand?

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Source

Release date

November 2018

Region

Italy

Survey time period

October 19-26, 2018

Number of respondents

1,064 respondents

Age group

16-75 years

Method of interview

Online omnibus survey

Supplementary notes

The results have been weighted to represent the entire population.

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