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Sustainable action undertaken by consumers in Italy 2018

This graph shows the results of a survey asking consumers which of the proposed sustainable actions they undertook in the last year, in Italy in 2018. According to data, the largest part of respondents (51 percent) did not take any action with regards to the sustainability of the fashion industry. However, buying clothes made from sustainable materials was the most popular eco-friendly decision, undertaken by 25 percent of consumers. Only four percent of consumers wrote to or emailed a clothing brand to know more about their performance on environmental or social issues.

Which of the following sustainable actions, if any, have you personally undertaken in the past year?

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Source

Release date

November 2018

Region

Italy

Survey time period

October 19-26, 2018

Number of respondents

1,076 respondents

Age group

16-75 years

Method of interview

Online omnibus survey

Supplementary notes

The results have been weighted to represent the entire population.

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Statistics on "Fashion consumer behavior in Italy"

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