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Italy: information sources on sustainable clothing 2018

Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is?

by Statista Research Department, last edited Jan 28, 2019
Italy: information sources on sustainable clothing 2018 This graph shows the results of a survey asking which sources consumers considered reliable when searching for information on the sustainability of a clothing brand, in Italy in 2018. According to data, 46 percent of respondents trusted third party certifications, while 33 percent of consumers believed in information provided by non-governmental organizations. Fashion magazines were the least trustworthy sources, chosen by only 12 percent of interviewees.
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Which sources of information, if any, would you trust if you wanted to find out how sustainable a clothing brand is?

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