Public opinion on online grocery shopping in the Netherlands 2019

As of 2019, the minority of consumers surveyed in the Netherlands indicated that they enjoyed online grocery shopping. The 2019 Deloitte Consumer Survey outcomes show that as of 2019, 40 percent of respondents indicated disliked shopping for groceries online, while approximately a quarter of respondents enjoyed this particular online shopping experience.

How do you like online grocery shopping?*

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Release date

September 2019



Survey time period

3 June, 2019 to12 June, 2019

Number of respondents

2,174 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Postal questionnaire

Supplementary notes

*The question was phrased by the source as follows: "Wat vindt u van online boodschappen doen?" (English: "What do you think of doing online grocery shopping?")

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Statistics on "Online food retail market in the Netherlands"

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