Popular product categories purchased by U.S. online grocery shoppers 2015

This statistic shows the leading product categories purchased by U.S. online grocery shoppers during the 12-month period prior to the 2015 survey. According to the report, approximately 46 percent of the respondents answered that they had ordered snacks such as chips, crackers, nuts and the like during the period considered.

Leading product categories purchased through online groceries within the past 12 months in the United States in 2015

Share of respondents
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Sources

Release date

June 2015

Region

United States

Survey time period

2015

Number of respondents

212 respondents

Age group

18 years and older

Special properties

U.S. shoppers using online channel

Method of interview

Online survey

Supplementary notes

The original source does not provide the exact publication date.
Source: FMI U.S. Grocery Shopper Trends, 2015. c33: “Which, if any, of these types of grocery items have you ordered online during the past 12 months?”

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