Netherlands: influence of organic product range on supermarket choice 2018

The statistic displays the results of a survey regarding the influence of organic product range on supermarket choice in the Netherlands in 2018. The survey results show that as of 2018, the availability of a wide range of organic products strongly motivated roughly a quarter of consumers surveyed to visit a supermarket more frequently. Meanwhile, just under 35 percent of respondents indicated that organic product range influenced their shopping behavior to a small extent or very small extent.

To what extent does a wide range of organic products motivate you to visit a supermarket more frequently?*

Characteristic	Share of respondents
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Release date

November 2018

More information

Region

Netherlands

Survey time period

June 1, 2018 to June 9, 2018

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

*The question was phrased by the source as follows: "In hoeverre motiveren onderstaande redenen u om een bepaalde supermarkt te bezoeken?" (Ruim aanbod biologisch producten.) (English: "To what extent are you motivated by the following reasons to visit a particular supermarket?" (A wide range of organic products.)

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