Leading websites in the makeup category in the United Kingdom (UK) 2017, by SoV

This statistic displays the leading 30 make-up websites in the United Kingdom (UK) as of July 2017, by share of voice. According to Pi Datametrics, across the UK make-up category, superdrug.com is the leading website in terms of share of voice, accounting for 15 percent in July 2017. Overall, the leading 30 make-up websites in the UK constitute 76.7 percent of the category's share of voice. The 'Others' division, which includes a further 8,469 sites, makes up 23.3 percent of SoV.

Leading 30 make-up websites* in the United Kingdom (UK) as of July 2017, by share of voice**

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Release date



United Kingdom

Survey time period

July 4, 2017

Supplementary notes

* The make-up category includes: accessories, brands, eyes, face and lips.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.

*** The 'Others' division displays performance across every remaining site within the 'make-up' category (8,469 sites).

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Statistics on "Cosmetics market in the United Kingdom (UK)"

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