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Leading websites in the makeup category in the UK 2017, by share of voice

Leading make-up websites in the United Kingdom (UK) as of July 2017, by share of voice

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Source

In cooperation with
Pi Datametrics
Release date

2018

Region

United Kingdom

Survey time period

July 4, 2017

Supplementary notes

The make-up category includes: accessories, brands, eyes, face and lips.

Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.

* The 'Others' division displays performance across every remaining site within the 'make-up' category (8,469 sites).

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