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Luxury shopping online satisfaction rating in China 2018, by platform

Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform

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Release date

October 2018



Survey time period

June 2018

Number of respondents

2,190 online luxury shoppers

Special properties

Chinese luxury shoppers across genders, generations, income levels, city tiers and regions

Method of interview

Online survey

Supplementary notes

* rating is not brand-specific.

Survey question:
For those platforms which you have purchased from in the past 6 months, how would you rate them against the following metrics?
Only those who have made purchases on the platforms within the past 6 months were asked. Weighted averaged ratings calculated based on top 10 key factors, indexed to 0-100 scale.

The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.

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