Main product categories purchased online in Colombia 2020

When asked about the products they had bought online following the COVID-19 outbreak, half of internet users surveyed in Colombia said they had bought fashion items. The second most purchased category was food and beverages, with 46 percent of respondents paying online for these products. As a result of the pandemic, the purchase of medicines on the internet resonated strongly among Colombians, with 45 percent of respondents saying they had purchased an item in this category.