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Japan: digital buyer penetration 2014-2018

Published by Statista Research Department, Sep 24, 2019
This statistic gives information on the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69 percent of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2 percent.

Digital buyer penetration in Japan from 2014 to 2018

Share of population
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Release date

March 2016

Region

Japan

Survey time period

2014 to 2015

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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