This statistic gives information on the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69 percent of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2 percent.
Digital buyer penetration in Japan from 2014 to 2018
* Forecast. Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.
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Expert(s) (Chandler Nguyen). (March 15, 2016). Digital buyer penetration in Japan from 2014 to 2018 [Graph]. In Statista. Retrieved June 06, 2020, from https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). "Digital buyer penetration in Japan from 2014 to 2018." Chart. March 15, 2016. Statista. Accessed June 06, 2020. https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). (2016). Digital buyer penetration in Japan from 2014 to 2018. Statista. Statista Inc.. Accessed: June 06, 2020. https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). "Digital Buyer Penetration in Japan from 2014 to 2018." Statista, Statista Inc., 15 Mar 2016, https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen), Digital buyer penetration in Japan from 2014 to 2018 Statista, https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/ (last visited June 06, 2020)
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