Japan: digital buyer penetration 2014-2018

Digital buyer penetration in Japan from 2014 to 2018

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Release date

March 2016

Region

Japan

Survey time period

2014 to 2015

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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