This statistic gives information on the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69 percent of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2 percent.
Digital buyer penetration in Japan from 2014 to 2018
* Forecast. Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Expert(s) (Chandler Nguyen). (March 15, 2016). Digital buyer penetration in Japan from 2014 to 2018 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). "Digital buyer penetration in Japan from 2014 to 2018." Chart. March 15, 2016. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). (2016). Digital buyer penetration in Japan from 2014 to 2018. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen). "Digital Buyer Penetration in Japan from 2014 to 2018." Statista, Statista Inc., 15 Mar 2016, https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/
Expert(s) (Chandler Nguyen), Digital buyer penetration in Japan from 2014 to 2018 Statista, https://www.statista.com/statistics/261650/digital-buyer-penetration-in-japan/ (last visited August 13, 2022)
