Digital buyer penetration in Japan from 2014 to 2018

Japan: digital buyer penetration 2014-2018 This statistic gives information on the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69 percent of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2 percent.
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Share of population
201467.3%
201569%
2016*70.3%
2017*71.4%
2018*72.2%
Share of population
201467.3%
201569%
2016*70.3%
2017*71.4%
2018*72.2%

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Description Source More information
This statistic gives information on the digital buyer penetration in Japan from 2014 to 2018. In 2015, 69 percent of the population in Japan had purchased products online. In 2018, this figure is expected to grow to 72.2 percent.
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Release date
March 2016
Region
Japan
Survey time period
2014 to 2015
Age group
14 years and older
Supplementary notes
* Forecast.
Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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