Online users influenced by reading social media 2018, by region

Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by region

by J. Clement, last edited May 22, 2019
Online users influenced by reading social media 2018, by region This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by region. During the global online user survey, 36 percent of respondents from Europe stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
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Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by region

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Share of smartphone owners
LATAM64%
Middle East/Africa60%
BRICS60%
APAC59%
Total52%
North America39%
G-8 Countries37%
Europe36%
Share of smartphone owners
LATAM64%
Middle East/Africa60%
BRICS60%
APAC59%
Total52%
North America39%
G-8 Countries37%
Europe36%
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by J. Clement, last edited May 22, 2019
This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by region. During the global online user survey, 36 percent of respondents from Europe stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
Show more
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