Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by region
Online users influenced by reading social media 2018, by region
This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by region. During the global online user survey, 36 percent of respondents from Europe stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by region
Share of smartphone owners
LATAM64%
Middle East/Africa60%
BRICS60%
APAC59%
Total52%
North America39%
G-8 Countries37%
Europe36%
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Sources

Release date

May 2018

Region

Worldwide

Survey time period

December 29, 2017, and March 5, 2018

Number of respondents

22,639 respondents

Age group

18-64 years

Special properties

internet users

Method of interview

Telephone interview

Supplementary notes

Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways: Social media influences what I purchase online

Online users influenced by reading social media 2018, by region
This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by region. During the global online user survey, 36 percent of respondents from Europe stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
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Statistics on "Social media advertising in the Netherlands"
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