Online users influenced by reading social media 2018, by region

Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by region

Online users influenced by reading social media 2018, by region This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by region. During the global online user survey, 36 percent of respondents from Europe stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
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Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by region

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Share of smartphone owners
LATAM64%
Middle East/Africa60%
BRICS60%
APAC59%
Total52%
North America39%
G-8 Countries37%
Europe36%
Share of smartphone owners
LATAM64%
Middle East/Africa60%
BRICS60%
APAC59%
Total52%
North America39%
G-8 Countries37%
Europe36%
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This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by region. During the global online user survey, 36 percent of respondents from Europe stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
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Release date
May 2018
Region
Worldwide
Survey time period
December 29, 2017, and March 5, 2018
Number of respondents
22,639 respondents
Age group
18-64 years
Special properties
internet users
Method of interview
Telephone interview
Supplementary notes
Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways: Social media influences what I purchase online
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