Most influential digital channels on purchasing decisions in the U.S. 2018

This statistic presents the digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018. According to the survey, 23 percent of respondents stated that the leading digital channel that influenced their decision to complete a purchase was Facebook, while in comparison only three percent of respondents reported similar responses with Twitter being their primary source.

Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018

Share of respondents
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Sources

Release date

March 2019

Region

United States

Survey time period

September 27 to October 1, 2018

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

internet users

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Statistics on "Social commerce"

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