- E-Commerce›
- B2C E-Commerce›
Most influential digital channels on purchasing decisions in the U.S. 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Most influential digital channels on purchasing decisions in the U.S. 2018
Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
by J. Clement,
last edited
Apr 9, 2019
This statistic presents the digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018. According to the survey, 23 percent of respondents stated that the leading digital channel that influenced their decision to complete a purchase was Facebook, while in comparison only three percent of respondents reported similar responses with Twitter being their primary source.
Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Apr 9, 2019
This statistic presents the digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018. According to the survey, 23 percent of respondents stated that the leading digital channel that influenced their decision to complete a purchase was Facebook, while in comparison only three percent of respondents reported similar responses with Twitter being their primary source.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- September 27 to October 1, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- internet users
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- September 27 to October 1, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- internet users
Other statistics on the topic
Facebook usage in the United States
+Advertising & Marketing
Social media marketing penetration in the U.S. 2013-2019
B2C E-Commerce
Global online shopping order value 2019, by traffic source
+Advertising & Marketing
Influence of social media on U.S. consumer purchasing decisions 2018
Social Media & User-Generated Content
Year-on-year site visit growth via U.S. social networks 2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social commerce
- 74 page/s
- English
- pptx
- Detailed references
Everything On "Social commerce" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Social commerce"
- Social commerce adoption and referrals
The most important statistics
- Social commerce adoption among retailers in North America from 2017 to 2018North America: social commerce adoption in retail 2017-2018
- Share of social referrals to e-commerce websites in the United States as of 1st quarter 2019, by deviceE-commerce referral traffic in the U.S. 2019, by device
- Distribution of global e-commerce sessions as of June 2018, by source and mediumShare of e-commerce sessions worldwide 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by mediumGlobal e-commerce referral traffic and GMV 2018, by medium
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by sourceGlobal e-commerce social traffic and GMV H1 2018, by source
- Share of retail e-commerce traffic in the referred by leading social media as of 1st quarter 2019Leading social media e-commerce referrers in the U.S. 2019
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Social media influence
The most important statistics
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018Influence of social media on U.S. consumer purchasing decisions 2018
- Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by countryOnline users influenced by reading social media 2018, by country
- Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age groupGlobal usage of social media during path to purchase 2019, by age group
- Preferred sources of inspiration for online shoppers worldwide as of February 2019Sources of shopping inspiration for digital shoppers worldwide 2019
- Online sources used by consumers worldwide to start searching for products as of February 2019Online sources for product searches worldwide 2019
- Online sources where digital shoppers in the United States start searching for products as of February 2019U.S. digital shoppers preferred online sources for product search 2019
- Social commerce
The most important statistics
- Share of internet users in the United States who are interested in purchasing products through social media as of April 2019, by age groupU.S. interest in purchasing items via social commerce 2019, by age group
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018U.S. social media purchase penetration 2018
- Do you use the direct-purchase option when you find an interesting product on social media?Usage of direct-purchase on social media by U.S. consumers 2018
- Favorite ways to shop online today and considerations for the future according to digital shoppers in the United States as of January 2019Favorite online shopping platforms in the U.S. 2019
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018Planned U.S. online shopping locations and channels 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018U.S. consumer concerns about social commerce 2018
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by countryConsumers worldwide who have never made a purchase due to online ads 2019, by country
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by age groupConsumers worldwide who have never made a purchase due to online ads 2019, by age
- Brand discovery through social media
The most important statistics
- Social media marketing usage rate in the United States from 2013 to 2019Social media marketing penetration in the U.S. 2013-2019
- Leading methods of online businesses worldwide to market their goods internationally as of October 2018International marketing methods of online businesses worldwide 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Sources of brand discovery for Generation Z in the United States as of March 2019Sources of brand discovery for Gen Z in the U.S. 2019
- Sources of brand discovery for Generation X in the United States as of March 2019Sources of brand discovery for Gen X in the U.S. 2019
- Sources of brand discovery for Baby Boomers in the United States as of March 2019Sources of brand discovery for Boomers in the U.S. 2019
- For what reasons do you follow online shop accounts?Reasons to follow online shop accounts on social media by U.S. consumers 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Main factors that influence online shopping behavior Malaysia 2016
- Consumers worldwide who have never made a purchase due to online ads 2019, by age
- U.S. affluents: online shopping and buying activities 2013
- Consumers worldwide who have never made a purchase due to online ads 2019, by country
- Share of e-commerce consumers in Italy 2018
- Leading online shopping payment methods Malaysia 2016
- Employment situation and last moment of purchase of Internet users 2015 Spain
- Type of online purchase by individuals in the Netherlands 2013, by education level
- Share of online shoppers among internet users in Germany 2002-2018
- Leading reasons for shopping online Malaysia 2016
- Share of internet users shopping online in the Netherlands 2009-2013, by education
- Distribution of online shopping usage by internet users Malaysia 2016
- Online shopping site usage by internet users in the UK 2012, by age
- Italy: goods & services used online in the last year 2016
- Share of internet users shopping online in the Netherlands 2009-2013, by age group
- Distribution of access to the internet in urban India by devices 2016
- Chile: unique online visitors 2018, by device
- Action taken before sharing content online Malaysia 2018
- Finding facts online New Zealand 2007-2015
- Peru: share of urban internet users 2017, by region
Studies
- Cross-border online shopping in the Netherlands
- Cross-border online shopping in Belgium
- Online shopping events in Latin America
- B2C E-commerce in the Netherlands
- Online shopping in Italy
- Black Friday e-commerce in Brazil
- Beauty content on social media
- E-commerce in Canada
- Online pet care market in the U.S.
- 2019 Consumer Research Report
- Monetate EQ4 2018
- Webshoppers 38th Edition
- Webshoppers 39th Edition
- The 2018 Amazon Shopper Behavior Study
- 2018 Consumer Research Report
Statistics on "Social commerce"
- Social commerce adoption among retailers in North America from 2017 to 2018
- Share of social referrals to e-commerce websites in the United States as of 1st quarter 2019, by device
- Distribution of global e-commerce sessions as of June 2018, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2018, by source and medium
- Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source
- Share of retail e-commerce traffic in the referred by leading social media as of 1st quarter 2019
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019
- Average value of global online shopping orders as of 1s quarter 2019, by traffic source (in U.S. dollars)
- Social media activities on select social networks by social media users in the United States in February 2019
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Influence of social media on purchasing decisions of consumers in the United States as of May 2018
- Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country
- Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group
- Preferred sources of inspiration for online shoppers worldwide as of February 2019
- Online sources used by consumers worldwide to start searching for products as of February 2019
- Online sources where digital shoppers in the United States start searching for products as of February 2019
- Share of internet users in the United States who are interested in purchasing products through social media as of April 2019, by age group
- Share of online consumers in the United States who have purchased products directly via social media as of May 2018
- Do you use the direct-purchase option when you find an interesting product on social media?
- Favorite ways to shop online today and considerations for the future according to digital shoppers in the United States as of January 2019
- Locations and channels where digital shoppers in the United States plan to do more shopping in 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by country
- Percentage of consumers worldwide who have never made a purchase due to online or social media advertisements as of January 2019, by age group
- Social media marketing usage rate in the United States from 2013 to 2019
- Leading methods of online businesses worldwide to market their goods internationally as of October 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Sources of brand discovery for Generation Z in the United States as of March 2019
- Sources of brand discovery for Generation X in the United States as of March 2019
- Sources of brand discovery for Baby Boomers in the United States as of March 2019
- For what reasons do you follow online shop accounts?
- Main factors that influence online shopping behavior in Malaysia from October 2015 to January 2016
- Online shopping and buying activities of affluent internet users in the United States as of 2nd quarter 2013
- Share of e-commerce consumers in Italy 2018
- Leading online shopping payment methods in Malaysia from October 2015 to January 2016
- Percentage of Internet users in Spain in 2015, by employment status and last moment of purchase
- Type of online purchase by individuals in the Netherlands in 2013, by education level
- Share of online shoppers among internet users in Germany in selected years from 2002 to 2018
- Leading reasons for shopping online in Malaysia from October 2015 to January 2016
- Share of internet users shopping online in the Netherlands from 2009 to 2013, by education level
- Distribution of online shopping usage by internet users in Malaysia from October 2015 to January 2016
- Share of internet users who regularly visit online shopping sites in the United Kingdom (UK) in 2012, by age
- In the last year for which of the following services and goods did you use the internet?*
- Share of internet users shopping online in the Netherlands from 2009 to 2013, by age group
- Distribution of access to the internet in rural India in 2016, by main devices
- Number of unique online visitors in Chile in May 2018, by device (in millions)
- Action taken before sharing content online in Malaysia as of August 2018
- Proportion of users finding facts online in New Zealand from 2007 to 2015
- Share of urban internet users in Peru as of September 2017, by region
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.