Netherlands: expectations of online sports gear purchases 2018

The statistic displays the results of a survey regarding consumer expectations of their online sports gear purchasing behavior over the coming twelve months in the Netherlands in 2018. The survey results show that as of 2018, just under 25 percent of sportsmen and women surveyed expected to purchase sports items and sportswear online more frequently in the coming year. Meanwhile, the share of respondents who indicated that they were not likely to swap offline purchases for online purchases in the coming twelve months was approximately 35 percent.

To what extent do you agree with the following statement: "In the coming twelve months I will purchase sports items and sportswear online more often than offline"?*

Characteristic	Share of respondents
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Release date

June 2018

More information

Region

Netherlands

Survey time period

May 2018

Number of respondents

1,758 respondents

Age group

15-79 years

Special properties

Dutch sportsmen/women

Method of interview

Panel survey

Supplementary notes

* The survey statement was phrased as follows: "Ik verwacht dat ik sportartikelen en -kleding de komende twaalf maanden vaker online ga kopen in plaats van in een (offline) winkel." (English: "I expect that in the coming twelve months I will purchase sporting items and sportswear online more often instead of in an (offline) shop.")

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