Revenue of Booking Holdings worldwide 2007-2023
Booking Holdings' global revenue increased by 25 percent in 2023 over the previous year. Overall, the company's total revenue, based on merchant, agency, advertising, and other types of revenue, amounted to roughly 21.4 billion U.S. dollars in 2023. That year, the net income of Booking Holdings worldwide exceeded four billion U.S. dollars.
A major player in the online travel market
Booking Holdings is one of the key players in the global online travel industry. In January 2024, booking.com - the site of Booking Holdings' leading brand - was the most visited travel and tourism website worldwide. As the company's earnings rose significantly in 2023 over the previous year, other online travel agencies (OTAs) reported a similar trend. For instance, global revenue of the Expedia Group, Booking Holdings' main competitor, experienced a 10 percent annual increase in 2023, surpassing the figures reported before the coronavirus (COVID-19) pandemic.
What is Booking Holdings' leading business segment?
Most bookings made through Booking Holdings are for room nights. In 2023, reservations of this type exceeding one billion. Meanwhile, Booking Holdings also offers transportation bookings, with over 70 million rental car days and 36 million airline tickets being booked through the company that year.