Subscription video-on-demand in Scandinavia

Subscription video-on-demand in Scandinavia
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Statista Dossier on subscription video-on-demand in Scandinavia

This dossier presents a range of selected statistics and data on subscription video-on-demand in Scandinavia. In addition to relevant and recent key figures about the global, European, and Nordic SVOD market it includes several facts about costs and spending, popular platforms, as well as subscriber behavior in Sweden, Denmark, and Norway.

Table of contents

    • Global OTT video penetration rate 2023, by country

    • SVOD services reach worldwide 2022, by country

    • Number of subscribers to OTT SVoD services in the European Union 2020, by country

    • Household penetration rate of SVOD in Western Europe 2021, by country

    • Access to SVOD and churn rate in seletced European countries 2021

    • Video-on-demand (SVOD) subscription revenue in the Nordics 2017-2026

    • Video-on-demand (SVOD) subscribers in the Nordics 2017-2026

    • Monthly cost of SVoD content in the Nordic countries 2020

    • Consumer spending on SVOD in Sweden 2012-2020

    • Consumer spending on digital and physical video in Denmark 2013-2021, by sector

    • Expected number of video streaming subscriptions in Norway 2021

    • Number of SVOD subscriptions in the Nordics 2018-2023, by platform

    • SVOD platforms that could challenge Netflix's top position in the Nordics 2021

    • Most used SVOD platforms in Scandinavia 2020-2021

    • Share of individuals with access to selected SVOD services at home in Sweden 2021

    • Weekly reach of selected streaming services in Denmark 2021

    • Share of households subscribing to streaming services in Norway 2015-2021

    • Quarterly number of Viaplay subscribers 2019-2022, by region

    • SVOD changes in last 12 months in Scandinavia 2021, by age group

    • SVOD payment option preferences in Scandinavia 2021, by age group

    • Households with at least one VOD subscription in Sweden 2017-2021

    • Subscription to online movie, TV or video services in Sweden 2021, by age

    • Share of video on demand subscribers in Denmark quarterly 2018-2021

    • Share of people watching movies via subscription services in Denmark 2020, by age

    • Share of video-on-demand subscribers in Norway 2016-2021

    • Video streaming subscribers in Norway 2020, by age group

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